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Module 49

Medium and Message: Popular Culture, Mass Media, and National Identity, 1960s–2000s

Cynthia Comacchio

This module considers how socioeconomic modernization, and more particularly technological advances, effectively transformed popular culture into modern mass culture during the 20th century. The documents and articles focus on the years from the 1960s to the 21st century, in order to highlight the ways in which anxieties about Canadian identity/cultural distinctiveness were intensified with the dawn of the TV age and the rise of new media technologies that cut across national boundaries.

Primary sources:

  1. Document: Lament for a Nation, 1965, George Grant    page 8
  2. Photo: Cover Illustration, Captain Canuck, 1975    page 9
  3. Document: Sixth Report, 2008, CBC/Radio Canada    page 10
  4. Figure: “Why We Don’t Have Hit TV Series,” 2013    page 13

Secondary sources:

1. The Many Lives of Captain Canuck: Nationalism, Culture, and the Creation of a Canadian Comic Book Superhero, Ryan Edwardson    page 14

2. I Am Canadian: National Identity in Beer Commercials, Robert M. MacGregor    page 24

Introduction

List of Modules -- 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50